Revolutionize the DOOH ad industry by fostering transparency, reducing fraud, and enhancing efficiency.
AI based self-serve Ad-Exchange built using the power blockchain.
Trustworthy
Accountable
Cost Effective
Benefits of Blockchain
Decentralized
Database
Tamper
Resistant
Safe & Secure
Privacy Enabled
Data Integrity
Transparent
Auditable Data
Distributed Ledger Technology & Blockchain
A distributed ledger is a database that is spread across several nodes or computing devices. Each node replicates and saves an identical copy of the ledger. Each participant node of the network updates itself independently.
Blockchain is a type of distributed ledger technology managed by peer-to-peer networks without a central authority. It organizes data in linked, cryptographically secured blocks, creating a continuously growing list of records. With its append-only structure, data can only be added, not altered or deleted, making blockchain ideal for recording events, managing records, processing transactions, tracing assets, and voting.
Signaxe uses this technology to store tamper proof verified ad-impressions for trust and transparency.
Blockchain Based Ad-Exchange for DOOH
Enhanced Transparency & Trust
Blockchain integration in Signaxe ensures unmatched transparency with a secure, auditable record of all transactions and engagements. This fosters trust and strengthens partnerships in the advertising ecosystem.
Fraud Prevention & Accountability
Signaxe’s blockchain-based system and AI model prevent advertising fraud by verifying ad impressions and identifying fake logs on real-time, ensuring media owner’s accountability and making sure advertisers only pay for genuine ad deliveries.
Streamlined Transactions & Reduced Cost
Signaxe uses blockchain to enable direct transactions between Advertisers and Media Owners via smart contracts, reducing intermediaries, thereby lowering costs. This boosts ROI for advertisers and increases revenue for publishers.
Real-Time Data & Insights
Signaxe allows real-time data sharing, enabling immediate feedback ,dynamic ad pricing, optimizing ad spends and enhancing campaign effectiveness thereby giving advertisers a platform to spend wisely and correctly.
VAST Protocol & DOOH Advertising
VAST (Video Ad Serving Template) ensures genuine ad delivery in Digital Out-of-Home (DOOH) advertising by enabling smooth communication between ad servers and video players.
Ad Verification & Tracking
VAST provides detailed tracking, capturing multiple pings during an ad’s delivery to ensure accurate display and 100% Delivery.
Fraud Prevention
VAST’s multi-ping tracking prevents fake bot activity and click farms. Combined with Signaxe’s AI, it eliminates fake logs from malicious media owners.
Transparency & Trust
VAST enhances transparency and combats fraud, improving advertiser trust. Signaxe uses VAST to ensure authentic ad placements and time bound delivery; boosting campaign effectiveness.
ADVANTAGE
Advertiser
Blockchain enabled self serve Ad-Platform built to Plan, Publish and Verify DOOH campaigns with 100% Trust and Transparency.